works   about   contact
   

about us

press

books

 

 

 

Reddish studio focuses on keeping its designs clear and intriguing , and spends most of the

time helping objects feel better about themselves.

The studio works with clients, giving them design services from new concepts to final product

planning, and in the same time initiates projects - for exhibitions and worldwide distribution.

 

Reddish was founded in 2002 by Industrial designers Naama Steinbock and Idan Friedman.

Both born in 1975, graduates with distinction from H.I.T (Holon Academic Institute of

Technology), Israel.

 

Since 2006, Naama had been teaching in the Industrial design department at H.I.T.

 

 

Honors and scholarships:

 

2009 The ministry of industry, trade and labor award for industrial design (Furniture

design category), Israel

 

2008 The ministry of industry, trade and labor award for industrial design (Furniture

design category), Israel

 

2007 Design Award of The ministry of science culture & sport, Israel

 

2006 The ministry of industry, trade and labor award for industrial design (Furniture

design category), Israel

 

2006 1st. prize inspired by cologne 06 - interior innovation award imm cologne

 

2005 The ministry of industry, trade and labor award for industrial design (Industrial

design category), Israel

 

2004 Safsalush, Honor award, “Furniture 2005”, Israel

 

2004 The ministry of industry, trade and labor award for industrial design (concept

design category), Israel

 

2002 Idan & Naama- B.Sc.T.E degree with distinction in industrial design, Holon

Academic Institute of Technology, Israel

 

2001-2003 Naama- America-Israel Cultural Foundation scholarship, with distinction

 

2000 Naama- Excellence in Achievements, Holon Academic Institute of Technology

 

 

Exhibitions:

 

2010

“unexpected guests. homes of yesteryear, design of today”, i saloni 2010 at Villa Necchi

Campiglio, Milan, Italy

“from Mediterranean traditional to Israeli contemporary design”, Design exchage, Toronto,

Canada

"sequences ; Identities", Eretz Israel Museum, Tel-Aviv, Israel

" Reinventing ritual ", Contemporary Jewish Museum, San Francisco, USA

 

2009

“Judaica Twist” Beit Hatfutsot, Tel Aviv, Israel

" Reinventing ritual " The Jewish museum, New York, USA

 

2008

“ASA 25”, centre design Marseille, France

“Winners 2008”, Haifa Museum, Israel

 

2007

“One and All” , The Jerusalem Artists House, Israel

"Dream Makers", The Israel Museum, Jerusalem, Israel

 

2006

"ReOriented Design", The Saint-Etienne 2006 International Design Biennial, France

"Sofa Chicago" Navy Pier, chicago, Ill, USA

"Collect 06" Victoria & Albert Museum, London, England

"Inspired by Cologne 06" interior innovation award, imm cologne exhibition, Germany

 

2005

"Heart of Gold" Variety exhibition, Tel-Aviv, Israel

The ministry of industry, trade and labor award exhibition, Tel Aviv, Israel

"Beaten Gold" Eretz Israel Museum, Tel-Aviv, Israel

“Promisedesign” International Furniture Fair, Copenhagen, Denmark

“Promisedesign” Triennale museum, Milan, Italy

“Promisedesign” Designmai Festival, Berlin, Germany

 

2004

“Rihutim 2005”, Furniture fair, Tel-Aviv, Israel

“Design matters” Felissimo design house, New York, USA

“2x2 two by two” Periscope Gallery, Tel-Aviv, Israel

“The Bread Show” Horace Richter Gallery, Old Jaffa, Israel

 

2003

“Hot-Hot” Ascola Gallery, Tel-Aviv, Israel

“Artic 5” Museum of Israeli Art, Ramat-Gan, Israel

 

2002

“Artic 4” The Tel Aviv University Art Gallery, Tel-Aviv, Israel

“Archetype” Horace-Richter Gallery, Old Jaffa, Israel

 

2001

“Rihutim 2001”, Furniture fair, Tel-Aviv, Israel 2001

 

 
   
(c) Reddish 2009. All Rights Reserved