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photo: Sagit Friedman-Hallel

"We spend most of our time helping objects feel better about themselves"

Reddish is a design studio based in Jaffa, Israel.

The studio works with clients around the world, providing design services- from new concepts
to final product planning, as well as initiating projects of its own for exhibitions and worldwide
distribution.

Reddish was founded in 2002 by industrial designers Naama Steinbock and Idan Friedman.
Both born in 1975, graduated with distinction from H.I.T (Holon Academic Institute of
Technology), Israel.

Naama is a senior lecturer at the Industrial design department at H.I.T, where she has been
teaching since 2006.

Honors and scholarships:

2009 The ministry of industry, trade and labor award for industrial design, furniture design
category, Israel

2008 The ministry of industry, trade and labor award for industrial design, furniture design
category, Israel

2007 Design Award of The ministry of science culture & sport, Israel

2006 The ministry of industry, trade and labor award for industrial design, furniture design
category, Israel

2006 1st. prize inspired by cologne 06 - interior innovation award imm cologne

2005 The ministry of industry, trade and labor award for industrial design, industrial design
category, Israel

2004 The ministry of industry, trade and labor award for industrial design, concept design
category, Israel

2002 Idan & Naama- B.Sc.T.E degree with distinction in industrial design, Holon Academic
Institute of Technology, Israel

2001-2003 Naama- America-Israel Cultural Foundation scholarship, with distinction

2000 Naama- Excellence in Achievements, Holon Academic Institute of Technology


Exhibitions:

2012
"How to..." Design Hop, Dashilar, Beijing Design Week, China
"I am an Other" Eretz Israel Museum, Tel-Aviv, Israel
"Growth Curve" Jerusalem design week, Israel

2011
"Post Fossil" by Lee Edelkoort, Design Museum Holon, Israel
"Dream Object" Sotheby's, Tel Aviv, Israel
"Promisedesign" Ventura Lambrate, Milan, Italy
"Ceramic Bianalle" Eretz Israel Museum, Tel-Aviv, Israel
"Granny Tales" Paradigma Gallery, Tel-Aviv, Israel

2010
“Unexpected guests” i saloni 2010 at Villa Necchi Campiglio, Milan, Italy
“From Mediterranean traditional to Israeli contemporary design” Design exchage, Toronto,
Canada
"Sequences; Identities" Eretz Israel Museum, Tel-Aviv, Israel
"Reinventing rituals" Contemporary Jewish Museum, San Francisco, USA
"Yeshivat Hesder" Paradigma Gallery, Tel-Aviv, Israel

2009
“Judaica Twist” Beit Hatfutsot, Tel Aviv, Israel
"Reinventing ritual " The Jewish museum, New York, USA

2008
“ASA 25” centre design Marseille, France
“Winners 2008” Haifa Museum, Israel

2007
“One and All” The Jerusalem Artists House, Israel
"Dream Makers" The Israel Museum, Jerusalem, Israel

2006
"ReOriented Design" The Saint-Etienne 2006 International Design Biennial, France
"Sofa Chicago" Navy Pier, Chicago, Ill, USA
"Collect 06" Victoria & Albert Museum, London, England
"Inspired by Cologne 06" interior innovation award, imm cologne exhibition, Germany

2005
"Heart of Gold" Variety exhibition, Tel-Aviv, Israel
The ministry of industry, trade and labor award exhibition, Tel Aviv, Israel
"Beaten Gold" Eretz Israel Museum, Tel-Aviv, Israel
“Promisedesign” International Furniture Fair, Copenhagen, Denmark
“Promisedesign” Triennale museum, Milan, Italy
“Promisedesign” Designmai Festival, Berlin, Germany

2004
“Rihutim 2005” Furniture fair, Tel-Aviv, Israel
“Design matters” Felissimo design house, New York, USA
“2x2 two by two” Periscope Gallery, Tel-Aviv, Israel
“The Bread Show” Horace Richter Gallery, Old Jaffa, Israel

2003
“Hot-Hot” Ascola Gallery, Tel-Aviv, Israel
“Artic 5” Museum of Israeli Art, Ramat-Gan, Israel

2002
“Artic 4” The Tel Aviv University Art Gallery, Tel-Aviv, Israel
“Archetype” Horace-Richter Gallery, Old Jaffa, Israel

2001
“Rihutim 2001” Furniture fair, Tel-Aviv, Israel 2001

 
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